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🤖 Howdy AIInteractive DemosPersonalize for Prospects

Personalize for Prospects

Howdy AI can rewrite your demo’s step content to speak directly to a specific prospect or company. Instead of generic feature descriptions, your demo addresses the prospect’s role, industry, and pain points.

How It Works

  1. Open Howdy AI and click Personalize (or type something like “personalize this demo for Acme Corp”)
  2. Howdy AI asks about the prospect: company name, the person’s role, and what they care about
  3. It rewrites step content to reference the prospect’s context, presented as accept/decline previews
  4. Accept or decline each personalized change

What Changes

Howdy AI adjusts the language and framing of your step content. For example:

  • Generic: “Track your team’s performance with real-time dashboards”
  • Personalized: “Give your sales managers at Acme instant visibility into pipeline health”

It rewrites headings and comments to reference the prospect’s company, role, industry terminology, and relevant pain points.

Tips

  • Provide company and role. At minimum, share the company name and the viewer’s job title. The more context you give, the better the personalization.
  • Mention specific pain points. “They struggle with manual reporting” helps AI frame features around solving that problem.
  • Duplicate first for one-off demos. If you are personalizing for a single prospect, duplicate the demo so you keep the generic version intact.
  • Use personalization variables for scale. If you personalize demos frequently, consider using personalization variables instead, which dynamically insert prospect details at view time without creating separate demo copies.

Howdy AI personalization rewrites the static content of your demo. For dynamic personalization that changes based on who is viewing, use personalization variables with URL parameters or the JavaScript SDK.

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