🔌 Integrations
Hubspot

Hubspot

The Hubspot integration provides two main functionalities:

  1. Lead capture
  2. Analytics

Lead Capture

Within the editor experience, you can create Lead Capture forms with the following fields:

  • Name
  • Phone number
  • Email address

When a lead fills in the form, the data will be automatically synced with your Hubspot account if the integration is enabled.

Analytics

You can update the contact associated with a specific email by providing an email query parameter in your HowdyGo share link.

For example, https://app.howdygo.com/share/[demo-id]?email=test@example.com

Setup

To set up the Hubspot integration, follow these steps:

  1. Ensure that you have sufficient permissions for your Hubspot account to approve new plugins.

  2. Go to the HowdyGo settings page (opens in a new tab) and click the "Connect" button for the Hubspot plugin.

  3. You will be redirected to approve the Hubspot integration. HowdyGo requires the following permissions:

    • Contacts: Read, create, and update contacts, which are accessed via their email addresses when they open a demo or fill in a custom CTA.
    • Companies: Similar to contacts.
    • Lists: Create lists of contacts that have viewed HowdyGo demos.
    • Custom Objects: Record stats against the contact object, such as time spent on a step.

  4. Once you have approved the plugin, you will be redirected back to the HowdyGo settings page (opens in a new tab).

That's it! You have successfully set up the Hubspot integration.

Hubspot script

If you are running the Hubspot script on your website, you can enable HowdyGo to push demo events into your instance. This will allow you to set up lead scoring based on whether or not someone has watched a demo.

To set it up, all you need to do is modify the script tag from the HowdyGo "Website embed" code by adding data-hg-hsq to the script tag.

<script data-hg-hsq src="https://js.howdygo.com/v1.2/index.js"></script>
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