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Google Analytics

Overview​

The Google Analytics (GA) integration allows you to send analytics to your GA property.

Note: This is enabled on "Website embed" pages for now.

Setup​

  1. Make sure GA is installed and setup on your website.
  2. Enable HowdyGo to send events to GA by modifying the script tag from the "Website embed" code adding data-hg-ga to the tag so it looks like below.
<script data-hg-ga src="https://js.howdygo.com/v1.1/index.js"></script>
  1. Test to make sure it is working as expected and events are flowing through. The Google Tag Assistant is extremely useful here.

Events​

The following events are available for the Google Analytics integration:

Demo Open: Triggered when a prospect opens a demo.

{
  "event": "howdygo_demo_open",
  "params": {
    "demo_id": {
      "type": "string",
      "format": "uuid"
    },
    "demo_title": {
      "type": "string"
    },
    "demo_url": {
      "type": "string",
      "format": "uuid"
    }
  },
  "timestamp_micros": {
    "type": "string",
    "format": "timestamp"
  }
}

Step Viewed - when a prospect views a step of a demo

{
  "event": "howdygo_step_viewed",
  "params": {
    "demo_id": {
      "type": "string",
      "format": "uuid",
    },
    "demo_title": {
      "type": "string",
    },
    "demo_url": {
      "type": "string",
      "format": "uuid",
    },
    "step_id": {
      "type": "string",
      "format": "uuid",
    },
    "step_index": {
      "type": "number",
    }
  },
  "timestamp_micros": {
    "type": "string",
    "format": "timestamp",
  }
}

CTA Click - when a prospect clicks on a call to action

{
  "event": "howdygo_cta_click",
  "params": {
    "demo_id": {
      "type": "string",
      "format": "uuid",
    },
    "demo_title": {
      "type": "string",
    },
    "demo_url": {
      "type": "string",
      "format": "uuid",
    },
    "cta_id": {
      "type": "string",
      "format": "uuid",
    },
    "cta_url": {
      "type": "string",
      "format": "uuid",
    }
  },
  "timestamp_micros": {
    "type": "string",
    "format": "timestamp",
  }
}